Crayola Target Pick Your Pack Series

The Pick Your Pack Series from Target is a fun series of specially designed boxes that began in 2011 It features mostly 8 count boxes.  They usually come out with back to school supplies in August and are usually in same section as school supplies.  It began a change in marketing in Crayola's history to move from paid sponsorship boxes to fun box designs for kids. Since then Crayola expanded the themed box idea to Walmart, Disney Junior characters, Disney characters, Finding Dory, Shopkins, Frozen, Trolls, Minions, Meltdown crayons, and Star Wars. I would say that those kind of boxes would hit their target market, ie kids a lot more than Target, Walmart, or other "company" themed boxes would. It has been a very smart move on part of Crayola.

Since then Crayola has expanded the "Pick Your Pack" line to coloring books and a "Pick Your Pack" empty box to make custom packs.

The "Pick Your Pack" boxes have been very hard to collect, well at least the first boxes.  They were in limited supply and not sold in every store. I heard about them and did not make it over to Target to get them. That is a common occurrence when collecting crayons, you have to get them when they are available, because they are usually only available for a limited time. I have not made that mistake again with this series. Here are all of them.  The duplicates are similar except they changed the Only at Target to Pick Your Pack.

This blog post contains affiliate links.


The Pick Your Pack series began in 2011 with 31 box designs. It has continued every year after that.

In 2012, 13 new box designs were introduced.

In 2013, 18 boxes were introduced with 7 brand new box designs and 9 existing box designs tweaked ever so slightly. The bottom left corner was changed from Exclusively at Target to "Pick Your Pack".

In 2014, 3 new 8 count boxes were introduced and 6, 16 count boxes were created from existing box designs. Walmart also rolled out 16 count boxes in their line this year. I like the 16 count boxes because they give more color options for the theme.

This series gets way confusing to store and to collect. There are some very subtle differences each year and quite often the boxes from year to year will jump into each others bags.  How do they do that? Also there is not always the same number of boxes each year, so it's not like you know how many to look for. You can only buy these in the store, and not all the boxes are available at the same time at every store. It can gets confusing knowing which boxes I already have and do not have when I check back at the store. Even though the boxes are not sold online sometimes, not all the time they list the boxes online, so that can be helpful in knowing what to look for.  I keep a running list on my phone and now I have this website! It helps a ton being organized, but I still have many extras of various boxes.

My daughter's favorite ones are the Glitterati series and Over the Rainbow series 16 count boxes.

Collecting Information
Boxes:
2011 Pick Your Pack Target Crayon Series 8 Count Boxes, All Star Party, Awesome Autumn, Born to Rock, Cupcake My Day, Dandy Candy, Deep Blue Sea, Dinosaur Roar, Glitterati, Gum Ball Blast, Jungle Rumble, Jellybean Jumble, Mermaid Shimmer, Metallic Magic, Monster Mania, Neon Dreams, Over the Rainbow, P-ARR-TY!, Pink Princess, Pirate's Treasure, Rocker Girl, Spring Fling, Sports Fan, Sweet Shop, Sundae Sprinkles, Winter Chillin', Missing:
2012 Pick Your Pack Target Crayon Series 8 Count Boxes, Back to Basics, Blast-Off, Bejewled, Fashionista, Fire & Ice, Flower Power, Fruit-opia, Monstrous, Secret Agent, Splish Splash, Surfin' Safari, Super Heroic, Star Shines
2013 Pick Your Pack Target Crayon Series 8 Count Boxes, Back to Basics, Bejewled, Born to Rock, Cupcake My Day, Dinosaur Roar, Fashionista, Glitterati, Howlin' Blues, Mermaid Shimmer, Neon Dreams, Nile Queen, Pearl Swirl, Pirate's Treasure, Pink Princess, Pixie Dust, Pony Party, Totally Truckin', Up Owl Night
2014 Pick Your Pack Target Crayon Series, Dinosaur Roar, Glitterati, Magic Potion, Mermaid Shimmer, Metallic Magic, Monster vs Robot, Over the Rainbow, Roller Coaster, Super Heroic
Year: 2011-2014, 2017
Other known boxes: Monster Bash, Monster Party!, Princess party, Rock Star Party, Summertime and Sweet! Party from the 2011 series
What's inside the box: 2011 Boxes, 2012 Boxes, 2014 Series, 2017 Boxes
Purchase information: Target & other collectors
Where to buy: eBay and Amazon and Target for newer boxes


2011 Pick Your Pack Target Series
All Star Party, Awesome Autumn, Born to Rock, Cupcake My Day, Dandy Candy, Deep Blue Sea, Dinosaur Roar, Glitterati, Gum Ball Blast, Jungle Rumble, Jellybean Jumble, Mermaid Shimmer, Metallic Magic, Monster Mania, Neon Dreams, Over the Rainbow, P-ARR-TY!, Pink Princess, Pirate's Treasure, Rocker Girl, Spring Fling, Sports Fan, Sweet Shop, Sundae Sprinkles, Winter Chillin', Missing: Monster Bash, Monster Party!, Princess party, Rock Star Party, Summertime and Sweet! Party
2012 Pick Your Pack Target Series
Back to Basics, Blast-Off, Bejewled, Fashionista, Fire & Ice, Flower Power, Fruit-opia, Monstrous, Secret Agent, Splish Splash, Surfin' Safari, Super Heroic, Star Shines
2013 Pick Your Pack Target Series
Back to Basics, Bejewled, Born to Rock, Cupcake My Day, Dinosaur Roar, Fashionista, Glitterati, Howlin' Blues, Mermaid Shimmer, Neon Dreams, Nile Queen, Pearl Swirl, Pirate's Treasure, Pink Princess, Pixie Dust, Pony Party, Totally Truckin', Up Owl Night
2014 Pick Your Pack Target Series
Magic Potion, MonstervsRobot, Roller Coaster, Glitterati, Dinosaur Roar, Metallic Magic, Mermaid Shimmer, Over the Rainbow, Super Heroic

2 comments: